They have some parts specifically on PPC. I think next year I will also visit the other events I mentioned. I attend probably every 2 or 3 months.Īs an agency we get access to these events and it's our way of remaining industry leaders, and also it helps us keep up to date with the latest trends for training. The most valuable information that I received on a regular basis is at Google events in Manchester and London related to product launches. The second one is the European Search Conference. It was the first conference that I attended, and it impressed me a lot. The first was in 2017 – a conference in South England called UK Search Camp. MS: I can emphasize two significant events. What about conferences? Do you visit different events? Do you have some favorites? PPC Hero and PPC Hubbub are general marketing blogs. Avinash and Occam’s Razor is my number one. Avinash is one who has influenced my thinking in general marketing and analytics as well. He is a kind of digital evangelist – Avinash Kaushik (follow him on Twitter). MS: My favorite is a guy who works for Google. It can be not only PPC materials but general marketing materials too. Also, don’t forget to read a lot of books in your industry. So it is important to always be in search of new things and be open-minded. For example, my first experience was with text ads with a head and two description lines, and I had to deal with new web tools. You need to learn new things all the time. MS: Just be open-minded and try to do experiments in your area of expertise. How can you be prepared for all these changes? All these things will allow you to keep pace. You must be a creative and intelligent specialist. A PPC specialist should be willing to make quick changes for growth and development. Moreover, a PPC specialist should be ready for market changes and create something by yourself and force someone to adapt in this field. Fast adaptation to changes is rather important. If you are not willing to adapt to the changes in a particular industry, you won’t be a good specialist. This should be understandable to all PPC specialists. The PPC industry is evolving as never before. Matthew Soakell: All things have become automated to the greatest possible extent. What skills do PPC specialists need to develop now so they aren’t left without work in the future?
0 Comments
Leave a Reply. |